05 Sep 2024
Creative Writing V/S Content Writing
The aim of a copywriter is to make sales and increase the revenue of the company. They get paid according to the number of products or services they are able to sell. Their target is to convert blog traffic into customers. Blog traffic refers to all the people who like your blog and are engaging with it. Copywriter aims to convince these passive readers into active buyers. Their content is persuasive. Whereas, the content writer focuses more on providing the information to the target audience. Rather than showcasing only the good aspect of a product they focus on covering every minute detail. They try to spread awareness through their content. Their goal is to increase likes, shares, and followers of the website. Unlike copywriters, content writers focus to bring new traffic to their blogs and also retain the existing ones.
Let us understand the difference between the two with the help of an example. Suppose a company needs a content writer and copywriter for their "book review" website. Here, the purpose of a content writer will be to write reviews considering all positive and negative aspects of the book. But, the purpose of a copywriter will be to write positive reviews for those books for which authors are paying the website. For example, author "X" paid the company $20 for promoting his book. Now, the role of the copywriter will be to include "X's book" in the "Top 10 Best Selling Books" article. This will help "X" to increase the sales of the book.
To summarize, while both copywriters and content writers utilize their writing skills, their main purposes differ. Copywriters drive sales through persuasive writing, while content writers primarily focus on sharing information and engaging the audience.
<!--[if !supportLists]-->· <!--[endif]-->Freelancing - A freelancer takes projects from different companies and works on them according to their pace. If they have a lot of free time they might take up several projects and work on them simultaneously. Whereas, at other times when they have other commitments, they might choose to work only on one short project. So, if you have a hectic job schedule and you want to do content writing as a side hustle then freelancing can be a good choice for you.
<!--[if !supportLists]-->· <!--[endif]-->Blogging - You can also start your blog without being accountable to anyone else. Blogging can be a little time-consuming. You'll have to post articles regularly to maintain the reach of your blog. But look at the good side, you can earn solely from your blog and make the most of it. You can also try different SEO techniques and learn digital marketing. This can be the chance for you to explore the field of content writing.
<!--[if !supportLists]-->· <!--[endif]-->Academic Writing - Research papers, essays, dissertations, and academic article lies within academic writing. If you are someone who did Ph.D. and is willing to share knowledge then this can be a great field for you. Academic writing is most suitable for nerds who love to study.
<!--[if !supportLists]-->· <!--[endif]-->Social Media Content - They write content for social media pages. Their role is to find a caption suitable to the post, find and use hashtags, and write a captivating bio.
<!--[if !supportLists]-->· <!--[endif]-->Technical Writing - User manuals and technical articles are written by these writers. They simplify technical content to ensure accuracy and clarity. Their role is to break down complex methods into simpler article formats.
<!--[if !supportLists]-->· <!--[endif]-->Email Marketing - The email marketer sends engaging emails to the target audience. They send weekly emails or run email campaigns to keep the traffic retained. Their purpose is to keep informing their audience about the changes and advancements in the company. Email marketing also helps to inform about any new events taking place.
What is copywriting?
How is a copywriter different from a content writer?
What other areas fall within the realm of content writing?
Before embarking on a career in content writing, it is important to have a clear understanding of the different roles within the field. Distinguishing between copywriting, content writing, and creative writing can help you determine your path based on your interests and strengths. If your goal is to persuade and influence readers, and you have a knack for crafting compelling sales-driven content, then copywriting might be the ideal choice for you. On the other hand, if you possess a vivid imagination and enjoy transporting readers to imaginative realms, then creative writing might be your calling. If your passion lies in sharing knowledge, providing unique perspectives, and informing readers, then content writing is a fitting option. Check out the writer's medium content writing course.
By recognizing your strengths and interests, you can choose the path that aligns with your aspirations and allows you to leverage your writing skills effectively. Whether you opt for copywriting, creative writing, or content writing, each field offers its own unique opportunities for growth and success in the world of writing.