Strong business leader, brand builder and National-Level Retail Sales with dynamic career of 13 years that reflects pioneering experience in retail, FMCG domain, with CEB certified challenger sales approach I have primarily been involved in setting up retail sales from scratch and have played a vital role in establishing retail operations that are now a well known brand and market leading organisations . Specialties: Driving business in Online, General trade and modern trade and MBO business in retail division across India. Implementing right distribution strategies and retail presence through both offline and online channels.Expanded the retail presence across country from scratch to a market leader in the category My role has been critical in designing strategies & driving strategies, with a firm eye on achieving planned ROl targets and top & bottom line numbers. I have been successful in building new business opportunities, business planning, competition management and identifying market needs Worked on building financially viable business models via identification of strong consumer insights, category creation, new brand/ product launches & innovative brand building initiatives.